Promoting a small business is very difficult. Too much competition, in my opinion. I'm not sure that a new coffee shop or bakery can surprise anyone. Now you have to create something new and original. I have noticed that everything repeats itself, and it becomes boring. When I decided to open my own business, I took a long time to choose a theme. In the end, I settled on the production of handmade home slippers and silk robes.
A virtual assistant helps me take orders and correspond with clients, so I don't worry about that.